How to Use Blogging to drive more traffic to your websiteJohnny December 6, 2018 0 COMMENTS
A blog can keep your visitors on your website longer and keep them coming back for more. This is the way the online world is going simply because the content is still the king of the internet. Most people that get online are searching for information and if you can provide that information through your blog, then they are more likely to end up on your website.
Blogging for website marketing is something you have to do and it is not very hard to do. All you have to do is set up a blog, put a link in your menu on your website to it, and put up some content. Of course, there are a few other things you will want to do like link your social media to your blog and allow visitors to share your posts all over Twitter, Facebook, and other social media sites.
The best part about blogging is you don’t even have to do it yourself. You can set your blog up with the WordPress platform and create a second login for a writer to use. Then, you just pay them to log in and post to your blog a couple times a week. This will give you fresh content every single week and keep people coming back.
Blog posts do a number of things for you. They give you fresh content to get visitors to come to your site repeatedly, they give you another page that can rank on the search engines, they allow you to drive traffic to your site, and they help to build your reputation. These are all the reasons blogging for website marketing is so popular and so powerful.
You will want to promote your website at the bottom of every post, but your blog is not for selling. Your blog should be to keep your followers up to date on what is going on in the industry and if they choose to come to your website and buy that is a bonus. Of course, if your blog posts are good the visitors will come to your site and buy when they are ready to.
This is a very powerful way to leverage the traffic you are getting and make them repeat visitors. It is a great thing to check your traffic statistics and see that you had 50 or 100 returning visitors every day. This means people are bookmarking you and coming back when you post new content. If done right blogging for website marketing can bring you thousands of repeat visitors every single week.